Internet Service Provider:
Improving Close Rates to 44.09%

Company Overview

A regional internet service provider in business for 27 years faced significant challenges with declining revenue and high employee turnover in their sales department. Despite their longevity and market presence, the company recently encountered hurdles that threatened its financial stability and operational efficiency.

Challenges 

The regional internet service provider was grappling with a trend of declining revenue. This was compounded by a high rate of turnover in their sales department, leading to:

- a loss of experienced sales talent,
- inconsistent sales performance,
- and a diminished ability to recruit new customers.

The company needed a revitalized approach to sales training and management to regain its footing in the competitive technology industry.

Solutions Strategy 

The regional internet service provider turned to StratEX Sales,LLC to devise a solution and implementation of three key initiatives:
- RAIN Training Program: All sales staff were enrolled in the RAIN Group’s training program, providing them with skills and tools to enhance their sales techniques along with regular coaching sessions.
- Weekly Sales Meetings: Weekly meetings were established to foster communication, align goals, and set actionable targets. They encouraged accountability and continuous improvement.
- Metrics and Tracking Protocol: A system was developed to track and report on key performance metrics, allowing the team to assess the impact of the training and continuously refine their approach to sales.